Business leaders often wonder where they can find the best business advice and counsel in order to build their business. Although good business counsel can be found in a plethora of books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life. That sacred book is the Bible. The following principles will help any leader grow their business and kingdom impact so they will be able to hear the words “Well Done” both in this life and the next.
Principle #1 – Always Take The Second Step
Go a little further. Always do more than anticipated and expected. Surprise others by paying attention to the little things that others don’t. Be different.
A principle that is helpful in building a life and building a business is the principle of going the second mile. Good companies develop a second-mile mentality. Jesus himself gives this principle in Matthew 5:41. The New Century Version records the statement as, “If someone forces you to go with him one mile, go with him two miles.” Jesus gives this principle to his followers as a way for them to separate themselves from the culture in which they were living to help others to see Him more clearly. In business, we also need to separate ourselves so that others can see our business more clearly. Too many companies expect second-mile results without giving second-mile effort. It is always a good idea to do more than expected. Every company would be wise to cultivate a second-mile mentality throughout their business.
Too many businesses expect second-mile results without giving second-mile effort. Ken Gosnell
Principle #2 – The Golden Rule Works If You Work It.
Make People First Things. Think of others first. Treat others like you want to be treated. Practice thoughtfulness. When you think of the customers, they will think of you.
A helpful Biblical Principle on which to build a business is found in Luke 6:31. This verse, which is known as the Golden Rule, states that we should “Do unto others as you would have them do unto you.” Many great businesses use this principle as the foundation for their business. J.C. Penny used just this one principle to start and grow his business into a thriving corporation. He once was quoted as having said, “I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.” The concept is to consider others first. The wise business leader and business will always treat others as they would like to be treated.
Companies that don’t think of their customers will not be thought of by their customers.
Principle #3 – Focus on Profit With a Purpose
Know your priorities. Live life and run your business with purpose and vision. Profit is powerful. Profit used well can lead to both success and significance. Attract others to your Mission and your Dream. Always Explain your Why.
Every successful business creates profits. It is often quoted in business circles that you don’t have a business until you have a profit. Every company has been established and designed to create a profit. However, Christian leaders understand that the wrong profit can be damaging. A biblical principle that Christian leaders must follow is to build businesses that have a profit with a purpose. Jesus asked his followers in Mark 8:36 “What good is it for someone to gain the whole world, yet forfeit their soul?” This verse teaches a powerful principle that every Christian leader should follow.
Profit is Good, Profit Used for Good is Better
Principle #4 – Know Your Yeses and Your Nos.
Be decisive and make great decisions. Make decisions based on values. Know You “No’s.” Say Yes to those things that will make you and organization better. Live up to your Word. Make your signature mean something. Fulfill your commitments.
Great Decisiveness is a key to influential leadership. People cannot follow a person that does not know where they are going or why they are going in the direction that they are going. Jesus gives a secret to leaders when in Matthew 5:36, 37 he states “And do not swear by your head, for you cannot make even one hair white or black. 37 All you need to say is simply ‘Yes’ or ‘No’; anything beyond this comes from the evil one.” The power to say yes or no quickly means that you know where you are going and what you are trying to accomplish. Make your words mean something. Develop and build trust relationships by conveying to others that they can count on you and your commitments. Many leaders lose their influence with others because they commit to aspirational yeses. Leaders must know their “no’s” and be quick to say yes or no.
Know Your No’s because your no’s make all the difference.
Principle #5 – Make the Move From Owner to Overseer
Practice steward leadership. Use the resources wisely. Remember that God’s owns it all and He will reward those that use his resources to their maximum capability. Be ready to give an answer for all of your decisions. Seek to hear the words “well done.”
An essential shift for Christian business owners is moving from ownership to stewardship. Jesus told a story in Matthew about a faithful servant. He ends the story in Matthew 25:23 with these words, “His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!'” Well Done, those two words are two of the most powerful words in the English language. It should be the desire of every Christian business owner to hear these words at the end of their journey.
Well Done, those two words are two of the most powerful words in the English language.
Principle #6 – Trust the Law of Sowing and Reaping
Sow bountifully. Be generous with your seeds. Plant daily. Be constantly trying new things. Don’t be afraid to start small. Practice patience.
Laws of life can be trusted because they have been proven through time. Successful businesses know and trust the law of sowing and reaping. In 2 Corinthians 9:6 the Bible states that “the point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.” The New Living Translation of the Bible records this principle with these words. “Remember this – a farmer who plants only a few seeds will get a small crop. But the one who plants generously will get a generous crop.” Don’t be afraid of starting with a small seed. The harvest you are reaping today is from the seeds that you planted yesterday. Another part of the Bible reminds the readers that we will reap what we sow. therefore sow bountifully and be on a constant lookout to reap your harvest.
The harvest you reaping today is from the seeds that you planted yesterday.
Principle #7 – Believe and Ask for the Impossible.
Dream Big Impossible Dreams. Set big spiritual goals. Stretch yourself and your team. Find new ways to look at old problems. Embrace belief. Pray big prayers and expect bigger answers.
Everything great starts with a dream. The world is better when people dream big and believe that impossible things can happen. Challenge yourself to ask “what if” questions and use your imagination to see the world in new and different ways. People desires to be with leaders and organizations who have big visions. Ephesians 3:20,21 states, “20 Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us, 21 to him be glory in the church and in Christ Jesus throughout all generations, for ever and ever! Amen.” God wants to do things that amaze you. Dream big and ask God to do more than you ask or dream. A big vision inspires and attracts. Supersize your thoughts and your beliefs.
What seems impossible with man, is possible with God.
Principle #8 – Build To The 4th Generation
Work on big 7 year projects. Always do the right thing. Know your core values and beliefs. Be forward thinking. Make decisions with tomorrow in mind. Prepare for the future by making the right decision today. Know your foundation.
Don’t waste time building things that won’t last the test of time. Building on the right foundation will help your business stand through the storms of market changes. A key to building a great business is to act with integrity in all situations. Integrity means doing the right thing in all situations at all times. Martin Luther King Jr. taught that “The time is always right to do what is right.” He might have taken his inspiration from the words of Proverbs 4:25-27 where the Bible teaches, “Let your eyes look straight ahead; fix your gaze directly before you. 26 Give careful thought to the paths for your feet and be steadfast in all your ways. 27 Do not turn to the right or the left; keep your foot from evil.” Businesses that are built on a solid foundation are built to last generations. Companies that lack a solid foundation are built on slippery ground that can crumble at any time.
Our destiny unfolds in the future but it is shaped by the decisions that we make today.
Principle #9 – Know the Order of Things and Work the Order.
Strive for clarity. Seek first the principles of God and His kingdom. Know your priorities. Practice the art of first fruits in all aspects of your life and leadership.
Order is important. When a leader understands the order of things, things become easier to understand. In Matthew 6:33 Jesus gave his followers a powerful principle to follow. Jesus said, “But seek first his kingdom and his righteousness, and all these things will be given to you as well.” The first three words of this verse are very instructive. Those words are “but seek first.” A great principle to practice in business is to focus on first things. When a leader understands the order of things, things can become easier to understand. A leader must be clear and push for clarity in all things. Make God and His principles your top priority. Trust His order and seek first His kingdom.
When a leader understands the order of things, things become easier to understand.
Principle #10 – Improve Your Team To Improve Your Organization
Find the right and best people to bring around you. Make people your top priority. Learn from everyone. Spend time with a wise team of mentors. Learn faster by learning from others. Ask questions and listen. Seek counsel. Help people to discover their gifts and talents. Find passionate and reliable people.
Great leaders learn from others to learn faster. You need a team around you to inspire you and help you build something bigger than you can build alone. No great leader ever led alone. Find your passion and add passionate people to your team. A passionate person is worth four regular people. Passionate people perform better. Ephesians 2:10 which states, “You are God’s workmanship who has been created to do good works that God has prepared in advance.” The power of this principle is both profound and amazing. This verse reminds the Christian business leader that they have been formed with a purpose. In fact, not only have they been formed with a purpose, every person on their team has been formed with a purpose. When a company finds the gifts and passions of their people and discern how to release those passions then higher productivity is enjoyed by the person and the company. Passionate people are reliable people. The wisdom of others can be powerful. Every great leader in the Bible had at least one advisor. However, many business leaders try to do things all on their own. In fact, it is often said that it is lonely at the top. It is only lonely at the top if you are trying to lead alone. Steward leaders believe in the power of others.
When your people get better your organization gets better.
Principle #11 – Do Things Today That Will Impact Today and Tomorrow
Invest wisely. Don’t forget to invest in yourself. Make the right investments to help the business to grow. Invest in your people. Invest to grow your commitment and your passion.
A principle that has shaped many businesses and business leaders is Matthew 6:21. Matthew states that “Where your treasure is, there is where your heart will be also.” Investment is another term for treasure. Leaders are called to lead with passion or all of their heart. Therefore a leader must make investments wisely. Leaders in businesses are called upon to make many investments. A leader must make use of the resources of the company to make the right investments in the business, people, and infrastructure. When businesses are invested in wisely, the business will grow. Good investments set the direction and the path of a business to ensure its growth and development. When a business is neglected, it is doomed to shrink and die.
When businesses are invested in wisely, the business will grow.
Principle #12 – Work To Well Done
Excellent work is worthy work. Do everything for a bigger purpose and a nobler cause. Innovate. Always improve and strive to make products and services better. Always Upgrade and Improve. Think long-term. Think eternally. Show Your Value Through Products that are of High Quality.
Building a business on Biblical principles requires a change of perspective. One essential attitude that is essential for Christian leaders is to practice excellence at all times and in all situations. The apostle Paul wrote these critical words in Colossians 3:23,24. He said “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” Paul was reminding Christian leaders of the higher call that is their lives. Christians are not called to do work that is average, but rather Christians are called to do all of their work with excellence in a way that honors God. When you work towards excellence in everything you are on your way to hearing the “well done” from your employees, your customers, and your God.
Excellent Work Is Eternal Work.
The CEO as Chief Sales Officer
Founders and CEOs wear many hats and fulfill different roles in organizations. However, an essential function that every CEO should perform is that of a Chief Sales Officer. In this dynamic keynote, Chief Sales Officer Ken will discuss how CEOs can enhance their organizations by understanding the 4 Fundamentals of leadership sales. Through an engaging style, Ken will challenge attendees in practical ways to use influence skills in the area of sales and promotion. Ken has worked with thousands of companies over the last 15 years and has found the one common thread through all successful companies is that they have a leader who focuses and knows how to sell themselves, their products and their vision. As Mark Cuban suggests, “There has never been a business that succeeded without sales.” So it is essential especially for CEOs, to know how the organization will make money and how it can actually make better and more customers. This keynote will empower and inspire you to be more active and engaged in this one essential of every great business.
The CEO and Sales
Business legend Peter Drucker stated that “The purpose of business is to create and keep a customer.” When leaders forget that their primary focus is to obtain good customers, the business is doomed to failure. One essential role for CEOs and presidents of organizations is to become the Chief Sales Officer. Great CEOs help their organization focus on the customer. Many businesses focus a great deal of time and energy on providing great customer service. CEO Expert Ken Gosnell reminds organizational leaders that “before you can create great customer service, you must become great in creating customers to serve.”